Bad Addiction’s journey from small shop to TikTok sales success showcases the transformative impact of CommentSold, enabling businesses to thrive in the dynamic world of live video commerce.
LOS ANGELES, September 22, 2023 – CommentSold, a trailblazing live video commerce platform, announced a remarkable achievement with Bad Addiction Boutique, a prominent fashion retailer. Bad Addiction Boutique’s live selling journey with the CommentSold platform has propelled them to an astonishing 1.8x surge in month-over-month GMV, growing sales to over $1M in August alone. Leveraging their authentic live selling and community approach with CommentSold’s cutting-edge live selling capabilities, Bad Addiction Boutique has harnessed the power of social channels, their website, and branded mobile app–to drive unprecedented growth. This achievement is a testament to the growing enthusiasm for live selling in the fashion industry, where apparel reigns supreme as the most-watched category in video commerce programming.
CommentSold empowers businesses to showcase products in real-time along with community-building and gamification features that lead to impressive growth and customer loyalty. Whether it’s multi-casting shoppable videos across owned channels or social channels like TikTok, Instagram, and Facebook, CommentSold has proven to be a leader in the world of video commerce.
Bad Addiction Boutique was founded in 2019 by husband and wife duo, Jessica and Ryan Slone, with a mission to provide trendy, affordable fashion to women of all backgrounds. The boutique empowers women to embrace their unique beauty, at any life stage. With a basement-based operation in Auburn, IN, the couple hand-packages every order, adding a personal touch to each purchase. Choosing CommentSold’s live selling platform was a game-changer for the business. Speaking of the technology and seamless shipping integration, Jessica has described it as the best decision ever.
For Bad Addiction Boutique, driving genuine customer engagement is its guiding principle. Their journey to TikTok stardom was defined by real-life, family-oriented live selling sessions. Jessica Sloan emphasized, “Live selling helped build a loyal following. We’ve always been authentic and vulnerable with our followers, showing that joy comes from embracing who you are. It’s really hard for people to be vulnerable but live selling bridges that gap of connection. It inspires people to have joy in their life.”
Live selling has transformed the business. The turning point came when Jessica playfully showcased a quirky product: a unisex sweatshirt adorned with a humorous collage of pickle jar labels. Initially, the shirt was a light-hearted jest aimed at her husband’s dislike for pickles, which she jokingly wore during a live stream. Not even intended to be offered as a product, the Pickle shirt sparked a huge response from the boutique’s online community, so they put it into production. After featuring it in a TikTok live sale, the pickle-themed sweatshirt exploded, resulting in 1,500 to 2,000 daily orders.
The rise of live selling is undeniable. Coresight Research found that nearly one-third of U.S. consumers have watched a shoppable livestream, with 52% making purchases during these sessions. In fact, 57% of first-time live sale shoppers originate directly from TikTok, making it a powerful platform for live selling, as evidenced by Bad Addiction Boutique’s phenomenal success. The boutique is poised to expand its offerings with kid’s sizes of the popular Pickle sweatshirt and offer more unique, custom designs.
About Bad Addiction Boutique
Bad Addiction Boutique was born out of a powerful transformation journey. It was established in 2019 by Jessica and Ryan Slone in Auburn, IN, with a vision to empower women of all ages to be their own kind of beautiful. The boutique offers chic, affordable fashion and gifts, bringing customers a distinctive style and size inclusivity. In 2023, the business expanded into children’s sizes and elevated its brand with the Bad Addiction mobile app, powered by CommentSold. Priding itself on an authentic approach and strong customer engagement, Bad Addiction aims to redefine beauty.
CommentSold is the North American leader in live selling technology, having empowered over 7,000 small to mid-sized retailers with live selling tools, generating over 166 million items sold with $3.8 billion in lifetime GMV. The platform continues to provide businesses and creators of all sizes with best-in-class solutions for delivering engaging live video commerce experiences across multiple sales channels simultaneously. In 2022, CommentSold expanded its offerings through the acquisition of Popshoplive, a community-driven livestream shopping marketplace app. The platform’s innovations include Videeo, a lightweight video commerce plugin technology, enabling retailers and brands to seamlessly integrate and go live with engaging, branded live video commerce experiences.
SourceCode Communications for CommentSold