Brands across industries use Meta’s Facebook to enhance customer engagement, visibility, user experience, and advertising efforts across the board. Facebook itself is an incredible asset as a standalone platform for building connection and community, and its ads platform for running strategic marketing campaigns. More than this, however, are the partners that Meta recognizes and supports—outlets that Facebook users can access and recognize as industry leaders.
Meta created its Business Partner program for companies with proven solutions for helping today’s online brands succeed. These partners are vetted based on their legitimacy, their product offerings, their history of success, and their target audience.
CommentSold is proud to be recognized as an official Meta Business Partner and a leader in e-commerce and social selling.
Why Facebook and CommentSold are the Perfect Match
CommentSold revolutionized the way today’s retailers sell on Facebook Live in 2017 through comment selling, which turns in-the-moment comments into carted items. Facebook Live viewers simply comment “sold” on a live video or shoppable image post and are sent a link to checkout through Facebook Messenger instantly. The immediacy provided through Messenger helps initiate checkout, reduce cart abandonment, and increase sales across the board.
Today CommentSold has evolved its functionality to enable multichannel live selling across Meta’s suite of products such as Facebook Pages, Facebook Groups, and Instagram.
As the leader in live selling, CommentSold also:
- Enables live selling across multiple channels
- Offers marketing automation that helps brands “set it and forget it”
- Highlights product information and purchasing instructions on top of live videos with a professional overlay
- Provides a centralized dashboard for sellers to manage all their inventory and orders in one place
This partnership with Meta empowers online sellers to trust that CommentSold and Facebook have their best interests in mind as new features and technologies become available.
Putting the Partnership into Practice
Meta Business Partners are experts who help business owners sell products, run campaigns, and engage with their customers. Partners are encouraged to seek and connect with other certified Meta Business Partners to provide the best possible solutions to their users.
By awarding CommentSold the Business Partner badge, Meta is confirming that sellers can better engage with their social following with automated communication processes that work.
Online sellers who are not yet using CommentSold can find us in the Meta for Business Partner Directory.