Credit: Getty Images by marrio31 In retail marketing, the phrase “meet consumers where they are” has long been sage advice, whether that means catching their eye at the mall or during their daily Facebook scroll. But as behaviors change,...
Jose Garcia of FedEx picks up a Gold Belly order from The Cace Kitchen on Monday April 3, 2023. (Michael Cavazos/News-Journal Photo) It’s likely that Johnny Cace never anticipated this when he started his restaurant in 1949 in downtown...
The right marketing benchmarks are critical to campaign success (Photo credit: Aliaksei Ramanouski on Unsplash) Setting marketing benchmarks is a necessary step to drive a business towards success. Strategic benchmarks also provide an opportunity to pause and reflect on progress,...
Crystal Vilkaitis of Crystal Media shares the top mistakes retailers make when hosting a live selling event on social media. Crystal Vilkaitis, social-media expert and owner of Crystal Media, says that hosting live selling events on Instagram or Facebook is a...
The benefits of hosting a live selling event on social media far surpass making an extra dollar. See how a live video can grow your loyal customer base, engage your audience and share your brand story with the world. ...
SARAH BERTRAM, FOUNDER OF TIMELESS THREADS. COURTESY Experts have long predicted that livestream shopping would represent the next wave of digital commerce. And after years of success in the Asian market, the phenomenon seems to be finding traction in the U.S. ...
Daniel Jang, CFO, CommentSold Having experienced prior economic downturns, Daniel Jang, CFO of CommentSold, shares his strategy for success – be decisive, bold, and have bias for action As someone who started his career in the immediate aftermath...
The process to hire a CFO can take months and often requires stakeholder buy-in. Francis Scialabba When Daniel Jang began reaching out to his network for a new job opportunity, he struck gold: One of his close friends happened...
