Press Room

January 30, 2023

The behind-the-scenes of hiring a CFO

The process to hire a CFO can take months and often requires stakeholder buy-in. Francis Scialabba   When Daniel Jang began reaching out to his network for a new job opportunity, he struck gold: One of his close friends happened...

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January 11, 2023

2023: The Year Video Commerce Market will take off in the US

In 2022, livestream shopping – an e-commerce staple in Asia, with a $322 billion market in China alone – exploded in the U.S. like never before, reaching a remarkable fervor during the holiday season. Major retailers such as Nordstrom, Levi...

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January 3, 2023

Four Trends That Will Shape Retail In 2023

GETTY IMAGES   After the pandemic-led disruption of 2020 and 2021, the retail industry had pinned its hopes on 2022 being a return to something approaching normality.   But with an unstable geopolitical environment and sharp rises in the cost...

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December 21, 2022

Crunching The Numbers On Livestream Shopping

Ivan Samkov via Pexels   Social media platforms are ever evolving, constantly displaying new ways to sell and advertise products to consumers. Livestream shopping is one such tool, combining human interaction with fast shopping transactions. Viewers can directly express their opinions and...

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December 12, 2022

After starting as an online business, Just Lovelee Boutique opens brick and mortar store in Cape

Lisa Muia, owner of the Just Lovelee Boutique, outside of her Cape shop. PHOTO PROVIDED   In a changing retail world due to the pandemic and here locally, Hurricane Ian, some business owners are branching out to the Interwebs to share...

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December 8, 2022

Live Commerce vs. Reels: How to Build Meaningful Customer Relationships Through Live Video Commerce

While Reels can be a powerful tool to attract new customers, live selling offers retailers a more intimate, longer form setting to engage.     “I know this is new for all of us,” said Melissa Garcia, a professional on-air...

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December 2, 2022

This Ecommerce Platform Is Banking On Live Shopping

Live shopping is a $400 billion industry in China. The live shopping market in the US is $20 billion.   Why?   Social media has been a petri dish for live video shopping in China. But in the US, most...

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November 3, 2022

A personal touch in e-commerce: The lowdown on live selling according to CommentSold

E-commerce took off in the US during the pandemic, but the beauty retail giant of China might be the next hot retail environment in the West.

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