Crystal Vilkaitis of Crystal Media shares the top mistakes retailers make when hosting a live selling event on social media.
Crystal Vilkaitis, social-media expert and owner of Crystal Media, says that hosting live selling events on Instagram or Facebook is a great way to not only increase sales, but also increase engagement with your followers and customers. And while she agrees that the most important thing is to simply start with your first video and then try, try again, there are a few ways that you can better ensure your success. Here are Vilkaitis’ top five mistakes that retailers make when hosting a live stream.
1. Not Collecting Information
Retailers (or any host of a live stream) should be getting viewers to opt-in to their email list or text list. It’s an easy opportunity to extend a brand’s reach and grow its contact list for future marketing outreach.
2. Waiting for Followers to Join
When hosts don’t start their video right away, and instead say things like “Hey everyone! I’m going to wait a few minutes for people to join us,” they’re causing people to lose interest later on. They need to jump right in! Live-stream hosts should be filming with the replay people in mind. If they wait to get started, people watching the live stream later will quickly move on and scroll away, missing the entire event.
3. Not Interacting With Live Viewers
Hosts should ask people to chat in, ask questions, share who they are or where they’re watching from. When people do ask questions or chat in, the retailer should be responding and acknowledging them. But don’t make it too distracting; stay focused on talking about the items and quickly engaging with the chat. This is where having a second pair of hands to help with the live stream comes in handy.
4. Not Giving an Easy Way to Buy
Consider “numbering” the items while you talk about them, so customers can call the store with the number reference, chat the number or reference it for CommentSold. Don’t waste your time by not maximizing a live-streaming event; you want it to be engaging, but you also want it to help make some sales. Making buying easy certainly helps to make sales.
5. Not Sharing Backstories
If you’re not sharing the backstory of a product or telling more of the maker’s story, then you’re missing a huge opportunity for engagement. It’s also important to interact with the product to better display it. Do demonstrations and model the item if you can – who needs it, why do they need it. Imagine you’re talking to your favorite customer in store, how would you describe this item? Make it interesting and benefit focused!
Original Article Link is found here: https://www.giftsanddec.com