In 2024, the e-commerce battlefield is fiercer than ever, with Shopify store owners looking for new and innovative ways to stand out and drive sales. This guide is your compass to navigate through the competitive landscape, giving you straightforward strategies to not only captivate your audience but also turn window shoppers into your brand’s loyal advocates and superfans. From making the customer journey fun to mastering engagement techniques, this article is geared towards transforming your Shopify store into a powerhouse of entertainment and success.
The top Shopify shops have a few secrets: using the latest tech and tools, design-first websites and apps, and customer-centric approaches. Despite doing all that, the secret sauce to these top Shopify shops’ success is sticking to strategies that work. It’s about making sure people who visit your site stick around and become loyal customers. So, let’s dive into how to make your Shopify store a hit.
Sales Hurdles for Shopify & How to Leap Over Them
- Think Mobile First: A mobile website is no longer enough. If your store isn’t easy to use on a phone, you’re losing customers. Gen Z and millennials shop on their phones—90% of online shopping happens on phones. A mobile-friendly Shopify store is a must in 2024.
- Videos Beat Pictures: If your store only has pictures, you’re missing out. With the TikTok-trained younger generations finding everything from advice to new products and brands via video, not using video commerce in your Shopify store can be a costly mistake.
- Email & SMS Marketing Aren’t Enough: Email and SMS marketing channels have become bloated, saturated, old, and ineffective. New-gen shoppers are looking for clutter-free, more direct forms of communication, like push notifications on mobile apps.
- Old-School Ads Need More: Traditional ads are in the same category where they won’t get you far. Everyone’s using ad blockers because they’re tired of seeing ads. You need strategies that go beyond the usual marketing tactics.
- Building Trust is Key: Modern shoppers are all about building a good relationship. And the hallmark of a good relationship for them is trust. Creating a brand that is transparent, relatable, humane, and trustworthy is super important to build loyal fans and shoppers for your Shopify store.
Now that we know what’s in the way, let’s get into some proven steps that will help you step up your Shopify success.
8 Smart Moves to Increase Your Shopify Sales
- Wanna Connect with Modern Shoppers? You Need a Mobile App
- In-App Push Notifications. That’s The Name of the Game
- Create & Deepen Customer Loyalty With Deeper Engagement
- Create Exciting Product Drops
- Precise Retargeting Campaigns Are A Must
- Focus Your Paid Social Ads Strategy
- You Need Communities That Go Beyond Social Media
- Lookalike Campaigns Are Your Friend
8 Smart Moves to Increase Your Shopify Sales
1. Wanna Connect with Modern Shoppers? You Need a Mobile App
Gen Z shoppers demand immediate access on the go. That’s where a powerful mobile app becomes your secret weapon. Go all out in promoting your app by giving big discounts to first-timers. This tactic puts your store right in their pockets, personalized and optimized for mobile: quick product discovery, effortless checkout, and exclusive app deals—all just a tap away. This convenience keeps Gen Z shoppers coming back for more, getting you repeat customers who buy over 12 times a year from your Shopify store.
2. In-App Push Notifications. That’s The Name of the Game
Forget waiting for emails to open! Get right into your customers’ pockets with in-app push notifications and SMS marketing. These are powerful tools that instantly share any exciting news right on your shoppers’ lock screens. Whether it’s like new arrivals, hot deals, or special offers just for them, your shoppers are instantly notified on a device they use all day. Think of them as friendly reminders to check out your latest stuff, perfect for flash sales, product drops, and time-sensitive promotions. It’s a quick, direct way to boost engagement and drive action, so don’t miss out on this!
3. Create & Deepen Customer Loyalty With Deeper Engagement
Ditch the discount hunters, turn them into loyal fans! Create shoppable video experiences tailored to each customer’s taste. Data helps you understand what they like and buy, so you send them the right stuff. Add loyalty programs, special deals, and personal picks to keep them coming back for more. Watch your customer retention skyrocket!
4. Create Exciting Product Drops In Style
Want to create excitement and drive quick sales? Product drops are your answer! Tease upcoming releases on your website, social media, and app via push notifications, building anticipation. Reward your loyal community (think email subscribers and app users) with early access or special deals. This creates a buzz, gets your audience excited, and turns them into eager participants in your exclusive shopping events, boosting sales and engagement. Think limited quantities, special offers, and a touch of mystery—and watch your customers flock to your next drop!
5. Precise Retargeting Campaigns Are A Must
Ever browsed something online but got distracted before buying? Retargeting can save the sale! Once someone visits your site, ads based on what they saw can “follow” them on other websites. These personalized reminders bring your brand back to mind, and special offers can entice them to return and complete their purchase. Think of it as a friendly nudge that turns window shoppers into happy customers, even loyal fans!
6. Focus Your Paid Social Ads Strategy
Paid social ads are still a great marketing tool! They are your gateway to reach exactly who you want and send tons of visitors your way. But remember, creating catchy content is key to making your social ads successful. Think short, sweet videos and real customer stories showing your products’ awesomeness. Remember, you’re using social ads to read out to people who are trained to consume TikTok content. So make sure what you put out there connects to your target audience the same way short videos do!
7. You Need Communities That Go Beyond Social Media
Social media is great for connecting with customers, but why not bring the party to your own store? Imagine building a vibrant community right on your Shopify site, where people can chat, interact, and feel connected to your brand. Think live chat features for face-to-face conversations, forums for discussions, and even Q&A sessions. This doesn’t just build a stronger community spirit, it also keeps customers engaged and coming back for more, making them truly loyal fans.
8. Lookalike Campaigns Are Your Friend
Ever wondered how to find more customers just like your best ones? Lookalike campaigns are your answer! They target people who share similar traits with your top buyers, expanding your reach without sacrificing quality. Plus, imagine the buzz you can create with exclusive product drops announced beforehand. This combo not only attracts fresh faces but also reignites excitement among your existing fans, leading to a traffic and sales boost – who wouldn’t be interested in exclusive goodies? It’s a win-win for your store!
Video Takes Over! Your Shopify Success Story Starts Here
Shopify growth in 2024 is all about engaging video commerce that grabs attention and keeps customers coming back. With most of the world watching TikToks, YouTube Shorts, and Instagram Reels, using static pictures on your Shopify store and not being on mobile can spell disaster. Think shoppable video clips and livestream events showing off your products in all their glory. This is the future of e-commerce, and Videeo for Shopify makes it easy!
Imagine a mobile-friendly app for your Shopify store where customers can browse on the go, get exciting product drop notifications, personalized video recommendations showing exactly what they want, and buy whatever they see on live shows or on replays. Videeo makes this a reality, turning your store into a video-rich destination that’s fun, convenient, and irresistibly shoppable.
Sound too good to be true? It’s not! Videeo gives you:
- An app builder: Put your Shopify store into shoppers’ pockets, perfect for modern shoppers like Gen Z & millennials.
- AI-Shoppable videos: Make addictive TikTok-like shoppable clips that engage and convert viewers directly on product pages or on other channels.
- Live streaming: Create deep customer relations with live interactions as you showcase and sell products in real time.
Don’t get left out! With our 15-day free trial, upgrading your Shopify store with Videeo is a breeze. Join the video revolution and watch your engagement soar as you turn casual browsers into your biggest fans.
