Video marketing has become the new standard for successful, savvy online retailers. Incorporating video, both live and pre-recorded, into marketing strategy has been shown to increase sales and expand brand awareness for shops. Animoto found that 93% of brands locked in a new customer because of a video they shared on social media. Take a second to reflect on your own shopping and social habits, if you dare. Have you ever clicked “add to cart” after watching a video, diving into a tutorial, or seeing your favorite store’s owner on social media? Guilty as charged.
The fact that video can boost business isn’t up for debate. Hubspot reported that video has overtaken blogs and infographics as the #1 form of media used in content strategy. With the right platform and videos, retailers can build trust, increase engagement and drive sales.
Related Reading: The Psychology of Live Sales
So, why should retailers invest in video?
The power of video selling is undeniable. We’ve seen it firsthand through shops that partner with CommentSold to take their video selling capabilities to the next level.
60% of the top shops that integrate live video selling through CommentSold derive at least 50% of their total revenue from live sales.
It is clear that in addition to being lucrative and beneficial for shops, video content is preferred by customers. With CommentSold, purchasing is as simple as the quick stroke of a keyboard with the word “sold” and the desired size.
Wyzowl shared that when surveyed, 86% of people stated that they would like to see more video content from brands.
Customers see videos as relatable. Live video streaming builds relationships between customers and retailers by creating an authentic connection. Not only does video give brands a platform to showcase their unique personalities, but it allows shoppers to get a closer look at each product and even interact with the retailer directly.
This interaction, particularly on Facebook, gives the customers a sense of community and allows them to feel like they are a part of the brand. When retailers use CommentSold, customers can view videos live or shop the replay later.
Social Insider found that 12% of Facebook video posts are live streams, but live streams get double the engagement of pre-recorded video posts.
The numbers don’t lie. Video selling could be what your business needs to level up. Adding video content to an already busy schedule can seem daunting, but we have simplified the process to make it smooth and streamlined to launch into the world of video selling. The proof is in the payout for our customers.
In 2020, retailers using CommentSold for live sales saw revenue per viewer increase by 77%. This jump shows that shoppers are becoming comfortable using live streaming commerce.
To learn how to get started, download the Complete Guide to Live Sales. Disclaimer: get the inventory stocked and the shipping labels ready because products will fly off the shelves with the help of video selling.