Due to social distancing and the mass digitization of everyday life, retailers are turning to novel approaches, new mediums, and innovative technologies to help them reach customers in new and creative ways. One such retail trend that has risen sharply is the use of livestreaming and social commerce.
MarketScale, a leader in the marketing and advertising space, reached out to CommentSold’s CEO, Brandon Kruse, to discuss the bright future of this new experiential retail phenomenon on the Retail Refined podcast.
CommentSold is a technology platform that enables retailers to sell across Facebook and Instagram, as well as a traditional e-commerce website, and their very own branded mobile app. However, CommentSold is best known for assisting in facilitating live video sales, or, as Brandon says, “a do-it-yourself QVC”. Being a pioneer in the live and social commerce space, he discusses:
- Why live selling works & the keys to making it a success
- How social media and video content play a powerful role in the customer journey
- How sellers can add a branded mobile app to control video distribution & secure their customer base
Hear what he has to say by tuning in here!