Are you running an e-commerce business in 2024? If yes then you are probably always looking for ways to increase sales like TikTok live selling platform. And you are not alone. According to Harvard Business Review in 2021 the livestream commerce touched the mark of $11 billion. The world is moving so fast that businesses who, at one point in time, waited for Christmas to launch new products are now launching year long. All this is possible because of fast paced life and platforms like TikTok.
Did you know, with TikTok live shopping you can transform your account into an amazing storefront, showcase products and get new customers. But are you wondering
What is TikTok live shopping?
It is a feature within the TikTok Social Selling app through which you can show and sell your products in real time. It lets you engage the audience and works like a personal TV shopping channel.
Hosting a live show on TikTok is a great way to promote your products and engage with your audience. To get started, you’ll need to create a plan for your live show. Think about what products you’ll be showcasing, what topics you’ll be discussing, and how you’ll be engaging with your audience.
Once you have a plan in place, you’ll need to create a video to promote your TikTok live selling show. This will help you get the word out and get people excited about the event. On the day of the show, make sure you’re well prepared. Have your products ready to show off, practice your presentation, and be sure to engage with your audience throughout.
A successful live show may also include product demonstrations, Q&A sessions, or even giveaways. When you start your show, you can use TikTok’s live chat feature to interact with your viewers and encourage them to purchase your products. Research has shown that the first 10 minutes of a TikTok Live are crucial. This is when you connect with your audience, inform them, and entertain them to keep them hooked and ensure they continue watching.
Using this step-by-step breakdown, you will learn best practices for producing a live show on TikTok that will captivate your audience and help you reach your sales goals. Keep reading to learn more about TikTok social selling!
But before that, do you know the requirements to go live on TikTok?
Before you start selling live on TikTok you should be at least 16 years or older. And secondly you should have at least 1k followers so that TikTok gives you the live stream feature.
The first 10 minutes of every live show are the most important on TikTok social selling. This period determines how the TikTok algorithm will distribute your live to new users over the duration of your show. TikTok recommends lives be 30 to 60 minutes long.
Guide to Creating a Winning TikTok Live Selling Show
First Two Minutes: Crafting Your Event’s Opening
Craft your opening for new users. Many of your viewers will be new users, so it’s important to create a warm, welcoming atmosphere. Start with a short story about yourself, your shop, and your passions, and showcase a bit of your personality in the first few minutes of the show.
It is important to cover what the audience is looking to buy, the buying process, and the benefits of buying directly from you and your shop. Encourage participation by recognizing viewers and thanking them for joining.
Minutes 2-4: Preview Items Being Showcased
Showcase a quick preview of the items you are about to demonstrate on this TikTok live selling show. This should be a quick flow like:
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- “I have skirts ranging from $20 to $30. Here are some examples.”
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- “I have sandals in a wide range of colors, just in time for summer.” Show some examples.
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- Add a quick preview of any sale items, deals (i.e. BOGO), or giveaways.
Minutes 4-7: Gamification and Showcase Time
You’ll want to start with items that are cheapest (avg price point between $9.99 to $15.99). Showcase at least one item with an instant discount, creating urgency with your pitch, like “Buy within the next two mins and get X% off.” The intention of doing this is to make sure you get some purchases on the show within the first 10 minutes. This will trigger the algorithm to keep on sending viewers to your stream as it sees your TikTok generating sales.
Minutes 7-10+: TikTok Live Selling Event’s Flow
Showcase a variety of items that make you stand apart. Things that shoppers could not find easily. Make sure you have at least 2 or 3 items that are the hallmark of your shop. Help your customers use their imaginations during your showcase. Suggest ways that they could style or use the product. Remind them of a gifting occasion it would be perfect for.
Give a big ‘1st-time customer’ discount on these items. It does not matter if existing customers claim it. Assume that most people on your show (between minutes 7-10) are ones that TikTok sent to you as the algorithm starts churning. Most importantly, engage, engage, engage!
More Helpful Tips:
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- Set up your TikTok live selling show. Make sure you have the necessary equipment and tools to create a successful live show and are prepared and have everything ready to go before you start.
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- Promote your TikTok live show. Share your live show on your TikTok profile and other social media platforms.
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- Make connections with your live show. Be sure to interact with your audience. Ask questions, acknowledge your viewers, and encourage them to purchase your products.
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- Follow up with your audience. After the show, make sure to follow up with your viewers and thank them for watching.
Producing a live show on TikTok is a great way to engage audiences, showcase products, and promote sales. Make sure to let your audience know where else they can find you online. Direct them to your website and encourage them to sign up for alerts for new product drops or live shows. Use CommentSold’s dynamic CMS features to gather actionable data to stay in touch with and create repeat customers. With a bit of practice and some creativity, you’ll be able to produce a successful live selling show on TikTok in no time. Good luck!
