Company Names Finn Faldi as Chief Commercial Officer and Helaine de Tomasi as VP of B2B Marketing
Huntsville, Ala – November 22, 2021 – CommentSold, the leading digital commerce solution that enables small and medium-sized retail businesses (SMBs) to unlock sales growth through live and social selling, today announced it has appointed two veteran executives to its leadership team to support the next stage of its growth. Finn Faldi, the company’s new Chief Commercial Officer, will oversee all go-to-market operations, including marketing, sales, partnerships, customer success, onboarding and account management, reporting directly to CEO Brandon Kruse. Helaine de Tomasi, CommentSold’s new VP of B2B Marketing, is a seasoned executive with experience leading teams that sell to SMBs, specializing in B2B marketing, branding, demand generation and product marketing.
“After achieving record GMV in 2020 and adding 2,000 new retailers to our platform, CommentSold is focused on building on that momentum as we head into 2022,” said Brandon Kruse, Founder and CEO of CommentSold. “Finn Faldi and Helaine de Tomasi are world-class leaders who bring the necessary e-commerce, B2B, SaaS and enterprise marketing experience we need to power our next stage of growth. These accomplished leaders are also a great fit for us culturally, and we’re absolutely confident that their expertise and skills will help us accelerate our growth and scale our business to the next level.”
Faldi brings significant leadership experience across data, technology and finance to CommentSold. His previous experience includes serving as President of Americas at TeamViewer, Partner Revenue Officer at LifeLock, President and CEO of Trueffect, and COO of Datalogix. He also serves on the boards of and is a limited partner or investor in a range of innovative companies. Faldi holds an MBA from the Pepperdine Graziadio Business School and a BS in Finance and Management from the Wharton School at the University of Pennsylvania.
de Tomasi will draw on her extensive B2B marketing experience and her time at companies such as Cisco Systems and OpenText to help CommentSold scale to the next stage of growth. She previously served as Head of Marketing for TeamViewer, where she developed marketing strategy and drove lead acquisition, growth and retention for the rapidly expanding enterprise, mid-market, SMB, e-commerce and channel segments of the business. Prior to that, she served as Director of Demand Generation and Marketing for Rollbar. She has also held senior marketing leadership roles at Joyent (a Samsung Company), Aldon and Avocent. de Tomasi holds a BS in Journalism and Communications from West Virginia University.
CommentSold provides the complete technology infrastructure retail SMBs need to operate and grow their businesses. The digital platform simplifies inventory and order management, payments, invoicing, labeling, packaging and fulfillment processing for business owners, and enables live and social selling on social media, mobile apps and websites. The company was named for “comment selling,” which refers to retailers posting on social networks and enabling shoppers to purchase items in real time by typing “sold” in the comments of a post. Led by entrepreneur Brandon Kruse and based in Huntsville, Alabama, CommentSold currently powers e-commerce operations, including live and social selling, for more than 7,000 companies. For more information, please visit CommentSold.com.