You’ve clicked on an app and suddenly your screen is filled with that brand’s iconic imagery- a logo, a look, a feel. This is called a splash screen.
A splash screen is typically the first thing the user will see as soon as they open the app. They are pages that serve as not only eye candy to support the visual appearance of a brand, but also a placeholder image and not your user interface so the app will feel quick and responsive while the processes of your app are actually loading up.
Here we will show you the most important elements of an enticing splash screen for your mobile app.
1. Your brand’s logo
This is a simple and appealing visual that gently reminds your customer who you are. This will flash every time the app is opened, which will solidify brand recognition.
Image courtesy of Nellie Mae Boutique
2. A lifestyle image that represents your brand
Brand and lifestyle images go hand and hand. What kind of image represents your brand? Is it lux? Quirky? Edgy? Instill an image in the customer’s mind by displaying a visual that shows what you are all about.
Image courtesy of Jennaration Boutique
A splash screen may seem like a minor part of marketing your app, but it is an essential part of showing off who you are.
Think of your splash screen as a welcome mat to all customers that enter your shop. What does yours say about you?