Best Tools for Making Engaging Instagram Reels

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Instagram Reels are some of the best social media video content you can make for marketing purposes. When leveraged smartly and strategically, Instagram Reels boost brand awareness, help you bring in new customers, and so much more.

That said, you need to use the right tools to maximize this potential marketing tactic. Today, let’s take a look at the best tools for making engaging Instagram Reels in detail.

Why Focus on Instagram Reels?

Instagram Reels are very popular short-form video content pieces. They can be up to 60 seconds in length, and creators can edit sound, add effects, and much more to enhance their appeal. You should be using Reels for your marketing campaigns on this platform and Facebook, partially because they are fantastic for driving engagement, showing the personality of your brand, and selling products.

But Instagram Reels have to be analyzed and examined similarly to other Instagram content. If you don’t, you won’t know how your users interact with these videos or what parts are most popular and should be added to future content. The right tools can help you understand how your Instagram Reels videos perform, plus find out what mistakes you make so you don’t do them again.

Instagram Insights

Make use of the native Instagram Insights feature. This key business tool is available to all Instagram users, and it’s very robust and comprehensive. It can tell you who is following your Instagram account, when those people are most active, and what kind of Instagram Reels content your followers like the most.

In other words, it’s a great starter tool if you are looking to boost your brand’s marketing effectiveness from the get-go, all without having to spend a single dollar.

Hootsuite Analytics

Hootsuite Analytics is a more in-depth tool than Instagram Insights, however. From this detailed dashboard, you can dig into the data of your Instagram followers and Reels content consumers quickly and easily. It can tell you who is following your Instagram account, when those people are most active, and what kind of Instagram Reels content your followers like the most.

Need to see how your Reels content ranks? You can do that with this Analytics app, plus monitor Instagram comments based on positive or negative sentiment. It’s a great way to measure the current effectiveness of your marketing campaign and Reels videos to make targeted improvements. Selling items via social media is one of the most widely used and effective ways to make money online, so you should use this tool to maximize your Instagram marketing’s effectiveness.


Then there’s SocialPilot: a phenomenal Instagram marketing tool you can use to schedule content, like Instagram Reels videos. In a nutshell, you can schedule posts, stories, videos, and all other types of Instagram content through SocialPilot’s dashboard.

That’s not all. You can also add several social media accounts and pages to the dashboard, managing everything from a single, intuitive interface. Track engagements, improve leads, and schedule an unlimited number of posts with the basic version of this software. It’s a stellar tool for business leaders and social media marketing managers alike.

Sprout Social

Sprout Social is another fantastic Instagram marketing tool, and for good reason. It allows detailed analytics on your Instagram users and followers, enabling access to insights into your competition, your industry, and your brand overall.

Through Sprout Social, you can organize and share Instagram Reels data with your stakeholders. Armed with this information, you can prepare comprehensive reports with relevant information and connect audience reactions to different marketing campaigns. With this tool, you’ll be able to figure out which Instagram Reels perform the best. Then you can take elements from those videos and insert them into the rest of your Instagram marketing content for long-term success.


Agorapulse is a social media management tool that offers a variety of publishing, monitoring, and reporting actions. You can use Agorapulse to collaborate and schedule content across Instagram and other platforms, plus grow your Instagram profile through its visual metric reporting tools and dashboard.

However, this is one of the more expensive business tools for Instagram. Keep this in mind if your marketing budget is very low and you need something more budget-friendly at the beginning of your business operations.


If you want to make your Instagram Reels content even better, you should consider using Shortstack. This lead generation tool is also fantastic for optimizing engagement thanks to its key features, including:

  • Setting up social media contests, which you can use on Reels
  • Running promotions on Instagram Reels to spread awareness of your social media page, hashtag collaboration, and more

Shortstack also lets you keep track of email addresses and run polls. Use these in your Instagram Reels content to measure audience Instagram engagement, collect information about your users, and use it for any other marketing goal you can think of. It goes perfectly with the short-form video content native to Reels.


Awario is a type of social media listening tool. In a nutshell, it gathers information on your social media followers based on brand mentions and tags on social media platforms. You can and should use Awario with your Instagram Reels videos, as well as other social media content, to figure out what people are saying about your brand.

That’s invaluable information, whether it’s positive or negative. If you can successfully measure audience sentiment about your business, you can make changes to improve that sentiment if necessary or keep doubling down on the things your audience likes.

Furthermore, Awario allows you to keep an eye on competitors’ Instagram Reels content. Then, if you need to, you can change your content to match how well it’s doing.


Keyhole is a popular Instagram tool for small businesses, as it allows you to keep track of hashtags you use in your Reels videos. Hashtags are vital for participating in social media marketing campaigns and drumming up audience engagement for an upcoming marketing push.

Social listening and monitoring capabilities are also built into this tool from the get-go. You should use it with the other You can use the Instagram Reels tools listed above to make sure that your Reels content is very effective and to understand what every bit of engagement from your audience means for your brand as a whole.


This social listening tool is designed for Reels, and it will help you take action in real-time based on viewer interactions. For example, Brand24 can help you identify audience issues based on Reels comments, engagement, and so on. You can set up customizable alerts, which will help your social media manager keep track of growing marketing situations as soon as they start.

Furthermore, you can use Brand24 to analyze your competitors and conversions. With this information, you can make the most of each Instagram Reel you put out and immediately adjust it if it isn’t performing well with your target audience.


Even though these tools are great for boosting the marketing power of your Instagram Reels, you can and should also use other Instagram-specific tools CommentSold is the go-to solution when it comes to driving Instagram live selling engagement.

With CommentSold, you can develop engaging, revenue-boosting content and enable your target audience to make purchases right from an Instagram livestream. Try it today.

(Magnus Eriksen is a copywriter and an eCommerce SEO specialist with a degree in Marketing and Brand Management. Before he became a copywriter, he worked as a content writer for digital marketing companies like Synlighet AS and Omega Media, where he learned how to do both on-page and technical SEO. )


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