In a world where things can change on a dime, TikTok has been a standout in the digital marketplace. With close to 2 billion monthly active users, it’s safe to say it’s one of the most popular platforms out there.
But what does this mean for businesses? How can you use TikTok to amp up your sales and engagement? How to sell on TikTok to boost your revenue? As a global phenomenon, TikTok is an amazing opportunity to turn some heads and get noticed by people who might actually buy something from you. Let’s dive into the details.
Is TikTok Good for Selling?
The short answer is yes. Gen Z and Millennials love TikTok. They don’t just scroll through videos to kill time; they engage with them. Reports show that these folks are 1.5x more likely to impulse buy something they found on TikTok than any other social platform. That means learning how to sell on TikTok means you are 1.5 times more likely to sell!
With 167 million videos watched per minute and an impressive $6.3 billion in lifetime consumer spending, the platform’s potential for e-commerce is undeniable.
So, while you may think your product isn’t suitable for uploading dance moves or funny skits, your brand could be missing out if you’re not learning how to sell on TikTok.
TikTok matters for your business because:
- Massive and Engaged Audience: Over a billion monthly users, with Gen Z and Millennials (key spending demographics) dominating the platform means you have access to a massive market to advertise to.
- The “Made Me Buy It” Culture: TikTok users actively search for products, influenced by trends and creators they follow.
- Explosive Growth: TikTok’s outpacing established social giants—it’s where your customers are and will be.
- Perfect for Showcasing Products: The short-form video format lets you highlight items in creative, authentic ways that feel less ‘salesy’.
Before we get too ahead of ourselves with content creation and engagement strategies, let’s make sure we have all our ducks in a row:
Setting Up Your TikTok Shop
Using e-commerce platforms like CommentSold to sell on TikTok can make it much easier for you to know how to sell on TikTok, especially given the ability to live sell on TikTok and multiple other platforms simultaneously and the 15-day free trial.
Regardless, there are a few basic steps that you have to go through to get your brand ready to sell on TikTok:
- Switching to a Business Account: This gets you access to analytics and ad tools. Essential for making sound, calculated business decisions.
- Configure TikTok Shipping: Setting up shipping is an essential step to getting your shop ready for TikTok selling.
- Link Your Catalog: Once connected, everything in your catalog syncs perfectly so your orders can ship out effortlessly.
With platforms like CommentSold, knowing how to sell on TikTok comes with the additional benefit of getting to sell on TikTok and other platforms.
Why CommentSold X TikTok Is A Winning Combo
The partnership between CommentSold and TikTok revolutionizes the e-commerce landscape, merging live selling on TikTok with CommentSold’s advanced multi-channel capabilities, padded with the ease of centralized fulfilment and automated invoicing.
This unique combination not only broadens your brand’s visibility across platforms like TikTok, Facebook, Instagram, and Shopify but also simplifies your journey of learning how to sell on TikTok. Here’s a closer look at how CommentSold empowers your store to excel:
- Effortless Operations With Centralized Fulfillment
Our unique integration centralizes fulfillment, meaning all TikTok orders are processed through a singular, efficient dashboard. This simplifies logistics but also ensures that your products are tracked properly and reach your customers promptly, enhancing satisfaction and loyalty.
- Automated Invoicing = Saving 40+Hours/Week
The days of manual invoicing are behind us. CommentSold automates TikTok invoicing this process, ensuring that a seamless checkout experience follows every TikTok live sale. This automation significantly reduces cart abandonment, turning viewers into buyers without friction.
- Engage with Live Selling
Dive into the world of live selling on TikTok, where real-time interaction with your audience is at the forefront. Live engagement in 2024 is a crucial part of learning how to sell on TikTok. Showcasing products, answering queries, and finalizing sales become seamless with CommentSold’s TikTok API, which centralizes fulfillment and automates invoicing. This frees you up to do what you love most—sell.
- Create Shoppable Content
Harness TikTok’s shoppable features to instantly convert viewers into buyers. Tag products in your content to simplify the shopping process right within the platform.
CommentSold elevates this experience further with gamification features. With Popclips in tow, you can create TikTok-like clips and post them anywhere you like for added engagement and brand awareness.
CommentSold enables adding videos to Shopify and CommentSold websites and making them shoppable so you can continue your customers TikTok experience on your own websites
- Leverage Influencer Partnerships
Maximize your brand’s reach and authenticity through strategic influencer collaborations on TikTok. Partnering with influencers who resonate with your target audience opens up new demographics, engaging content creation, and increased sales opportunities.
A well-thought-out influencer partnership means you get much better organic reach and conversions since the new audience trusts the influencer already. All you have to do is reach out to the right influencer and you can sell better on TikTok.
- Sell with AI-Powered Clips
Prepare to transform your live selling with AI Clip Hero—an upcoming innovative feature designed to maximize your live sessions. This tool automatically generates TikTok-ready short clips from your live shows for enhanced engagement and increased brand visibility.
All clips, managed by our AI, can be easily approved and posted by you. Additionally, these shoppable clips automatically populate your website and mobile app, allowing you to sell entire looks by tagging up to five products per clip.
- Drive Engagement with Interactive Features
Interactive features are crucial in knowing how to sell on TikTok and boosting conversion rates. From live Q&As and personalized demos to community-building activities, CommentSold fosters a rich sense of community among your audience. This not only encourages brand loyalty and repeat purchases but also creates an inclusive shopping environment that resonates with today’s digital shoppers.
Implementing a Winning TikTok Strategy
A strategic approach to selling on TikTok involves more than just posting content. It requires a comprehensive understanding of the platform’s unique ecosystem, knowing how to sell on TikTok, an ability to create engaging and shoppable videos, and leveraging live selling to its fullest potential. CommentSold’s turnkey boutique management platform simplifies this process, offering everything you need to live sell on TikTok — from TikTok partnerships that help you sell better to custom video commerce websites, mobile app builders, and world-class inventory management and fulfillment solutions.
The Future Is Now
As we move further into 2024, the importance of knowing how to sell on TikTok only continues to grow. Brands that effectively leverage TikTok not only see a boost in their online visibility but also enjoy increased sales and customer engagement. By following the strategies outlined in this guide, from setting up your TikTok Shop and creating engaging content to harnessing the power of live selling and influencer partnerships, your brand can tap into the immense potential of TikTok commerce.
Selling on TikTok is not just about pushing products; it’s about creating a community, telling your brand’s story, and engaging with your audience in a genuine, creative way. If you haven’t already, now is the best time to learn how to sell on TikTok. The brands that succeed on TikTok are the ones that understand its culture and use it to create meaningful connections with their audience. Start implementing these strategies today, and watch as your revenue on TikTok skyrockets. Welcome to the future of e-commerce with CommentSold.
