It takes all kinds to make a world, which is probably why there are so many shoppers with different checkout preferences. One thing’s for certain, though. The easier the check out process, the easier you can reduce cart abandonment and close sales with all types.
You can’t get easier than a one step checkout. Amazon got it right. Now you can too.
When Amazon created 1-Click Ordering, they had simplicity in mind. Normal check out processes are at least 3 step endeavors. 1-Click Ordering is a simple way to set a default payment method and address for your orders.
After the initial set up, users can simply click “Buy Now” and expect the item to be at their door in just a couple of days. There were no more forms to fill, no cart editing page, no payment options to sift through. There is no thought or care when clicking that button. It was just assuredly purchased. Implementing an instant checkout process similar to Amazon’s model is something all online shops should consider.
Timeliness is everything in the world of e-commerce. Customers crave instant gratification, especially in the heat of the moment. Shopping is all about customer experience. Get what they want, get it quickly and you will win their hearts.
You can fast track that experience by giving them the option to check out using default information, bypassing the need to enter information each time they check out. When auto-charge is set up, customers can rejoice in instantly guaranteeing the ownership of the item. Now all there is to do is wait for the postman!
Auto-charge features are also useful to customers that get frustrated by items selling out quickly. If you’re high volume sales, you’ll see this quite a lot. There are customers ready to buy, but inventory gets held up in carts or gets sold out before they can snag it. Then they get rolled over to the waitlist queue.
Instead of keeping them on their toes with waitlists or having them leave your shop for someone who does have available inventory, give your serious shoppers a much greater chance at an actual purchase by offering an auto-charge option. There’s no time wasted when one click or “Comment Charge” purchases are implemented, giving them the advantage in the race for your goods.
Though this check out method isn’t for everyone, it’s certainly for many. It has a huge advantage for those using mobile. In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones. You can assume that most of your customers are shopping mobile. The smaller the screen, the larger the hassle check out is. Think of this as the easiest way to optimize check out for your mobile users. They will greatly appreciate the ease that comes with it.
The Takeaway
Auto-charge methods take the friction out of purchasing, as well as help serious customers avoid waitlists and sidestep disappointment from sold out stock. As a business owner, you’ll have more money in the bank and less tied up in inventory thrown into carts with abandon. The technology for instant check out options like these can be implemented to your site or CommentSold Comment Selling operations. All you have to do now is take the leap.
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Every day, we hear about newer, better technology that will transform how social retailers do business.