E-commerce has countless digital storefronts competing for attention. Driving substantial traffic to your Shopify store can feel like navigating a crowded highway during rush hour. But it doesn’t have to be, especially with live selling tools like Videeo for Shopify in the picture.
Whether you’re a new entrepreneur seeking that elusive first customer or a seasoned Shopify retailer looking to capture your 10,000th, the art of directing traffic to your Shopify store is necessary for success. It’s not just about visibility; it’s about conversions and, ultimately, boosting sales.
This article unpacks a treasure trove of insights to help you harness the immense potential of multichannel engagement by employing strategies that attract eyeballs from various sources and channeling them to your Shopify website.
Generalized Multichannel Engagement Strategies to Drive Shopify Traffic
The first step in driving traffic to your Shopify website involves understanding what you’re dealing with. Arming yourself with industry knowledge and strategies can help you stay ahead of your competitors.
Let’s dive into some of the tactics to help you drive traffic to your Shopify website.
- Utilize Social Media
- Offer Incentives During Live Sales
- Feature Your Customers
- Segment and Automate
- Use Push Notifications And Emails
- Send Physical Thank You Postcards
- Collaborate and Share Audiences
- Explore Retargeting Ads
- Focus on Building a Community
- Marketing With Shoppable Posts
1. Utilize Social Media
Your potential customers constantly scroll through their social media feeds. Turn this to your advantage. Live selling, for instance, can hyper-engage your viewers on multiple channels like Facebook, TikTok, and Instagram—simultaneously.
Create compelling shoppable posts and Reels that guide customers to your Shopify store with easy ‘shop now’ links or enticing discount codes they must visit the site to find. You can also use Facebook and Instagram data to create targeted ads and organic content to promote your live sales.
Live selling on your Shopify website will allow you to answer buyer questions in real-time, share behind-the-scenes, host live try-ons, and drive viewers to immediate conversions by building trust in your products and brands. Polls, quizzes, and questions also invite viewers to interact.
2. Offer Incentives During Live Sales
Once you’re live selling across your sales channels, entice viewers with exclusive discounts and coupons during your livestream sales. Offering such incentives will encourage viewers to complete their purchases on your website. Here’s how you can do it:
- Amp up the excitement: Offer a 10% discount to the first 50 shoppers who successfully purchase through your Shopify website or a 24-hour flash sale.
- Create platform-specific discounts: Use data-driven insights to craft targeted email promotions and share exclusive social media announcements for maximum impact.
3. Feature Your Customers
User-generated content is a potent tool for creating a viral buzz; customers are your most potent advocates. Get them to engage with your brand and trust you. Encourage selfies with your items, and extend special offers to viewers whose reviews or shares go viral.
Invite your viewers to participate in your livestream sale and acknowledge VIP or high-budget shoppers to get more people in the same spot. Ensure your online shop stays visible and accessible to your audience with social proof.
Encourage customers to share their experiences with your products and use experience-specific hashtags like #sawitfirst or #amazingfind. Incentivize them with special deals or contest prizes that require them to visit your online store to participate.
4. Segment and Automate
Personalization is the secret sauce for customer loyalty. Segmentation lets you cater to various customer groups, tailoring your messaging for maximum impact. Combine this with marketing automation, and you have a consistent way of communicating with your audience. You can send cart abandonment emails, re-engage lost shoppers, categorize target audiences, send acknowledgments, and more.
5. Use Push Notifications And Emails
Mobile push notifications, emails, and SMS marketing are powerful tools for driving traffic to your Shopify store. You can use automated announcements to inform your customers about website-exclusive promotions, giveaways, and events featured on your site.
6. Send Physical Thank You Postcards
In the digital age, receiving something physical in the mailbox is a delightful surprise. It makes your shoppers feel cared for and looked after. Adding a simple ‘Thank you for the purchase, [name of shopper]!’ can make enough of a difference to convince them to shop with you again or share your brand with their friends or family.
Simply because, in the sea of brands competing for attention, your Shopify store was the one to care enough to acknowledge the shopper personally.
Whether you’re live selling on Shopify or not, capitalize on sending thank-you cards, monthly promotions, or even exclusive lookbooks to your most valued customers. Physical coupons often have as much impact as digital ones.
7. Collaborate and Share Audiences
Teaming up with others can help get more people interested in your Shopify webstore. Invite guests to your lives, work with local businesses, invite your suppliers to join your livestreams, talk about each other’s products, bring in influencers, and write guest blog posts.
Whether showing behind-the-scenes looks with suppliers or takeovers using influencers or VIPs, each can grow your audience and drive traffic to your site by cross-sharing your brand on their social media and linking to your Shopify store.
8. Explore Retargeting Ads
Retargeting ads help reclaim lost Shopify sales. Recovering potential buyers who’ve shown interest but left without making a purchase is a strategic game-changer.
Retargeting ads allow you to reconnect with users who’ve interacted with your Shopify store, presenting them with captivating ads that can help them reconsider their purchases and boost conversions.
9. Focus on Building a Community
Fostering a sense of community can enhance brand and customer loyalty. Host events, connect with customers personally, and find unique ways to cater to specific groups or shoppers who can become vocal advocates for your brand. Tools like Videeo for Shopify consolidate chat feeds from your multiple live streaming channels, simplifying engagement.
You can boost engagement by inviting VIP or high-value shoppers to join your live shows. This turns your customers into brand advocates and fosters a sense of community while driving other viewers to try to be in the same position as your VIP shoppers. All this, ultimately, can help you boost your sales.
10. Marketing With Shoppable Posts
You can use email marketing and automation to attract more audiences to your Shopify store. Even after your live stream ends, tools like Videeo for Shopify record your shows in a shoppable format. This 24/7 library of interactive, shoppable content keeps generating sales, even when you’re offline. You can also publish shoppable social media posts that leads back to your Shopify website to increase traffic.
Multichannel Engagement for Shopify: Paving the Path to Success
By merging generalized and specialized strategies coupled with innovative tools like Videeo for Shopify, you can create a comprehensive multichannel engagement blueprint for your Shopify website that brings in more shoppers.
- Comprehensive Approach: Merge generalized and specialized strategies to create a robust multichannel engagement blueprint for your Shopify store.
- Innovative Tools: Leverage tools like Videeo for Shopify to amplify your strategies, reach a wider audience, and maximize engagement.
- Live Selling Power: Embrace the potential of live selling to humanize your brand, build trust, and drive conversions across multiple channels.
- Community Building: Foster a sense of community through engagement tactics, turning customers into brand advocates, and enhancing loyalty.
- Data-Driven Success: Harness the techniques outlined here to steer your e-commerce journey towards a bustling highway of success-driven traffic.
Embrace these techniques, harness the power of live selling, and guide your shop toward brand loyalty and greater sales success.