Now more than ever, social media is affecting the way people buy. With “click to shop” and “comment sold” features on posts, it’s becoming harder and harder for sellers to stand out from the crowd.
Luckily, there are ways you can ensure you catch the eye of the right shoppers! To help you create a beautiful and eye-catching backdrop for your live studio, we’re asking event design experts Miss Milly’s for some simple tips to help you get noticed.
Helping Hosts Create Memorable Experiences
Miss Milly’s exists to make events dreamy and easy with set design, furniture rental, decor, floral design, and everything you need to plan and execute a successful event.
Started by mother/daughter trio Cindy, Courtney, and Natalie, Miss Milly’s began after the three experienced a family event that felt more like a moving day. They were too busy planning, setting up, solving problems, changing plans, moving things, changing plans again, and then breaking down to enjoy the beauty of the special day.
Now, Miss Milly’s has the heart to make sure others don’t miss out on those once-in-a-lifetime moments.
Cindy, Courtney, and Natalie specialize in creating one-of-a-kind weddings and events with full-service care that allows hosts to truly enjoy their own events. Every detail is handled, and every moment is beautiful, from planning, designing, and setting up to decorating, organizing, and breaking down.
Using Event Design Principles for Live Selling
Retailers selling online and on social media can take a few cues from event design experts to make their live sales a unique experience with stunning visuals that keep audiences captivated. You can create beautiful moments and learn how to make stunning backdrops with these helpful tips from Miss Milly’s.
Lighting is the most important place to start.
When considering your background scene, good natural light is essential to look for. A naturally lit space helps an environment feel authentic and warm, so even if shoppers are tuning in online, they feel like they’re right there with you.
Wouldn’t it be nice if there was perfect natural lighting every day in every part of the world? If you’re working with rainy, cloudy weather—or after the sun has set—add a ring light or a filter to brighten the look of the space so viewers can clearly see you and your products.
Create a display that stands out! We love a statement piece—the key here is “a” statement piece.
If you want to “wow” your audience, you need to minimize the types of elements you add to your backdrop, so you don’t take away from the subject. Our go-to’s are floral statement pieces or a balloon arrangement—but it’s either/or, never both.
Remember: Less is more!
Colors are the first things people see.
Many social media users watch videos on silent, so it’s important to capture their attention before they even know what you’re saying during a live sale.
Colors that speak to the message and tone of your brand will help attract the right audience quickly.
This seems obvious, but you’d be surprised how many times we’ve seen an elaborate design completely steal the show! Your backdrop should complement your subject, not the other way around.
Keep the focus on the subject (a.k.a. you or your host).
An easy way is to make a prominent place for the subject to stand or sit. You can frame a sofa or a chair with a floral arrangement or design piece, so the eye is drawn to the center where your subject is located. Drawing the eye to the center makes it easy for the audience to know where to look.
With CommentSold’s help and Miss Milly’s backdrop tips for your live studio, you’re ready for action! Remember these simple tips, and have fun creating your killer, eye-catching backdrop. Adding on-brand colors and displays and allowing your personality to shine will help you be in the moment and keep your customers tuned in to your live sale.
If you liked these tips or just love beautiful events, be sure to check out Miss Milly’s Event Rentals, Florals, and Designs.