Social media is a dynamic and ever-evolving landscape that requires a dedicated and skilled individual to represent your brand effectively. Social media coordinators play a vital role in representing your brand, adding an extra layer of customer service, and building hype for your products across social media. Without one, business owners risk getting bogged down by taking this task upon themselves.
At CommentSold, we understand the importance of finding the perfect person for this role. Here are 11 essential skills and traits to look for when hiring a social media coordinator who can drive engagement, build your brand, and help you succeed.
Social Media Coordinator Traits to Look For:
- Social Media Savvy
- Strategic Planner
- Competent Copywriter
- Design Inclined
- Video Creator
- Community Engager
- Customer Service Oriented
- Creative Mindset
- Technical Aptitude
1. Social Media Savvy
A social media coordinator should be well-versed in the intricacies of various social media platforms. They stay up-to-date with the latest updates, rules, tools, and algorithms to craft a winning social media strategy for your brand.
Not all content translates well to different social media platforms. What works well on YouTube might not work on Facebook. On the other hand, some content—live selling, for example—translates well across social media platforms like TikTok, Instagram, and even Facebook. A knowledgeable social media coordinator can differentiate such content and tailor your social content and strategies for the best engagement.
2. Being a Strong Strategic Planner
A great social media coordinator is an excellent strategic thinker who collaborates with you and your team members to set clear business goals, identify target audiences, and select the most effective platforms to amplify your marketing efforts.
Good social media coordinators analyze data to create well-defined social media calendars that align with your overall marketing initiatives, ensuring consistent and impactful messaging.
3. A Competent Copywriter
The right words can make all the difference in a sea of content. A social media coordinator’s job revolves around crafting compelling content posts that grab attention. They need to know which words engage your audience and entice them to take action. While your social media coordinator doesn’t need to be a copywriter extraordinaire, strong writing and editing skills will help your content stand out.
Look for someone who understands retail and has the ability to write in a language, tone, and messaging that is tailored to resonate with your target audience and brand.
4. Visually Design Inclined
Since social media also involves a lot of visual content, your social media coordinator also needs to have some design skills. As with writing, they don’t need to be experts, but a level of competence is desirable.
A social media coordinator with design skills can create eye-catching visuals that reflect your brand’s personality. From stunning graphics to polished product images, their expertise enhances the overall visual appeal of your social media presence for potential customers scrolling through their feeds.
5. Video Creator
A competent social media coordinator knows the power of videos and can create engaging and impactful video content. CommentSold users have seen up to 10x higher conversions versus traditional e-commerce using modern retail techniques like Facebook and Instagram stories, live videos, and fit videos.
Your social media coordinator needs to be prepared to create and edit videos that captivate and convert your viewers.
6. Community Engager
Your social media coordinator is a bridge between your brand and your audience. They will monitor and manage your social media channels and interact with your audience, sharing user-generated content to foster meaningful interactions and build a sense of community. In the process, your brand also gains social advocacy and proof, strengthening customer loyalty.
By engaging with your audience, a social media coordinator gains valuable insights into their preferences, interests, and trends, fueling the creation of relevant and engaging content. This makes your brand more relatable and authentic to your customers, especially if your target audience is Gen Z.
7. Customer Service Oriented
Social media is often the first point of contact for customers seeking information or assistance. A responsive and customer-oriented social media coordinator understands the importance of timely and helpful responses.
Over half of all customers expect brands to respond on social media within 12 hours. Social media coordinators must understand the urgency of answering customers questions in a swift and helpful manner, providing exceptional customer service to strengthen trust in your brand.
8. Have a Creative Mindset
Creativity is at the core of successful social media strategies. Your social media coordinator must be able to continuously explore new concepts, innovative messaging, and creative approaches to keep your audience engaged and buying into your brand.
9. Data-Driven Traits
While creativity fuels their work, data-driven decision making is crucial for them to be effective. They use analytics tools to measure the performance of content and campaigns, and derive actionable insights. These insights can help them optimize future content strategies and make informed decisions to grow your business and drive more revenue.
10. Technical Aptitude
Social media coordinators utilize a range of tools and technologies to create, schedule, and publish content. They need to have working knowledge of the latest technology trends and tools, including navigating your live selling platform. Remember, not all live selling platforms have robust support.
11. Flexibility to Adapt
As business owners know, scaling a business requires you to be a fast learner. A social media coordinator must adapt quickly to market trends, adjusting strategies and tactics as needed. Their ability to switch hats between content creation, customer service, and sales showcases their flexibility, which is vital for success in the fast-paced e-commerce industry.
Unlocking the Power of Social Media with a Skilled Coordinator
A good social media coordinator will shape your social media presence, connect with your audience, allow you to focus on core business activities, and boost your social and live selling potential.
Don’t let the complexities of social media management hold you back. A skilled social media coordinator will help you create winning strategies that bring out the full potential of your live commerce platform to grow your brand’s online presence.