You may already have an established social media presence with a well-assembled following in place, but how do you migrate your audience to your mobile app, where they’re likely to spend more, be the most engaged, and keep them coming back? We have a few marketing suggestions that will help you drive social media traffic right to your mobile app in no time!
Offer an app exclusive product launch
Sure, you may be offering your products on just about every selling channel available. However, you can appeal to your social following with an air of exclusivity by offering products only found within your app. Exclusivity has long been used as a marketing tactic to drive sales. This little tease is very effective at grabbing attention and sparking curiosity that inspires action.
Create coupons that are only redeemable within your app
Coupons are perfect for omnichannel marketing efforts because they can be advertised across all selling channels and appeal to the masses. Who doesn’t like a good coupon? If your audience wants to take advantage of this, they’ll have to download your app to get exclusive savings! Do this consistently, and your mobile app customers will continue coming back time and time again.
Provide exclusive “deal of the day” specials on your app
Daily deal specials are another way to offer exclusive savings that drive consumers to purchase. However, daily deals have a higher sense of urgency (FOMO) than coupons because they are steep discounts under a short time constraint. Including daily deals as part of your app’s exclusive strategy will heighten their promotional effectiveness.
Build excitement and show your app’s value with a teaser video
Videos are the most useful tool for grabbing attention quickly while your customers are thumbing through their newsfeed. They can quickly convey thoughts and ideas, and they are easily digestible. Create long-form videos, short-form videos, or both to build up excitement and convey app benefits without text-heavy posts.
Short form videos would be ideal for a bite-sized teaser. In this, you can explain app features that help enhance customer experience and also show app exclusive benefits. Short form videos are best for platforms such as Instagram or Twitter. If pre-recorded, you can add in screenshots of your beautiful, branded app!
Long form videos are ideal for Facebook, where you can conduct a live broadcast and have customers interact in real time. Facebook Lives provide an excellent opportunity to explain the features and benefits, just like the short-form video. However, a live broadcast will allow you to chat with your followers and get them just as excited as you are. In this announcement, you can gather crucial customer feedback and answer any questions they have in real-time chat.
Use paid advertisements
Social networks provide access to important statistical data that will help you target potential customers in social ads. With built-in advertising tools and data at your fingertips, ads can circumvent the decline of organic reach and serve advertisements to those most likely to spend on your app.
Convert app users to brand ambassadors
Enrich your marketing efforts with the most influential content, customer reviews. When loyal customers provide social proof that they enjoy your app, they will inspire others to make purchases from there as well.
How do you obtain social proof? Just ask! Create a live video, an eye-catching graphic, or a simple text post directing them to the App Store or Google Play. Consumers love sharing their opinions. If your app provides them a pleasant customer experience, they will be likely to let you know.
Use contests to drive app downloads
The most effective tactic of them all is to provide free incentives to drive consumer behavior. Everyone enjoys “free” money. Give customers a chance to win a store credit to those who provide proof of an app download. This gets more people to download your app while providing you with more of that coveted social proof.
The Takeaway
There are many ways to drive social media traffic to your mobile app. Whichever marketing tactics you use, make your primary goal to illustrate the value the app provides your customers. Mobile apps stand out against other selling channels, such as social media, because they offer a more streamlined and focused shopping experience than trying to buy through a noisy newsfeed. Never let changing algorithms or competing social posts steal the limelight from your store again. Get your followers on board with your app, and they’ll never miss a beat with your brand.
