Founded in 2016 in Millsap, TX, Mindy’s Boutique began as a passion project with a simple mission: to help women of all shapes and sizes feel beautiful and confident in their own skin. What started as a small boutique quickly grew into a thriving business, fueled by Mindy’s dedication and entrepreneurial spirit. As the boutique expanded, new challenges arose—balancing inventory, keeping up with customer demand, and managing order fulfillment became increasingly difficult.
Determined to overcome these challenges, Mindy’s Boutique turned to Trendsi’s Dropship solution to streamline operations and scale effectively.
Key Challenges
- Unsold Leftover Inventory: Buying packs caused Mediums and Larges sell out faster during lives, leaving small sizes unbought- cutting into profits.
- Shipping Turnaround: With hundreds of orders pouring in, manually fulfilling them took hours, leaving little time for strategizing, growing the business, or spending time with family.
- Product Selection: Finding new products that shoppers love is no easy task, and going to events across the country costs both time and money.
- Capital Investment: With more orders, Mindy’s needed to invest huge amounts of capital on warehouse space and inventory to scale.
How Trendsi’s Dropship Solution Transformed Mindy’s Boutique
By integrating Dropship into its business model, Mindy’s Boutique was able to sell without holding inventory while maintaining the variety that customers demand.
- Effortless Fulfillment: All dropship orders are directly fulfilled by Trendsi, allowing mindy to focus on selling more.
- Stock Flexibility: Open pack concept allowed Mindy to buy all dropship order products immediately after customers purchased for the product, allowing her more flexibility with her cashflow.
- Brands and Products: With the CommentSold catalogue, Mindy was able to browse by brands which led to her finding her two favorite brands, Basic Bae & Double Take. Mindy & her customers like the quality & price point of each.
- Reduced Capital Investment: Mindy’s continued to scale without heavy expenditures on inventory and warehouse space, growing in revenue with lower financial risk.
Mindy’s Advice for Growth
To maximize the benefits of Dropship, boutique owners should implement the following strategies:
- Order Samples & Go Live – Ordering samples allows you to truly speak to the quality, fit and treat a dropshipping product as your own inventory. Showcase products in live sales and create content for social media all with the same piece. Talk about maximizing ROI. Mindy’s advice is to:
“Tell them you know these vendors from other states, because you can’t get enough product in-house since it sells out so fast.” - Leverage Ads with Dropship Products – Featuring Dropship products in ads is amazing for driving sales, especially when highlighting U.S.-shipped products that arrive quickly.
- Shipping Price Built In for Dropship Items–Simply the customer experience by incorporating shipping cost into the retail value of the dropship product to help keep margins healthy and avoid customer confusion around shipping. This way, you can align dropship products shipping fees with your in stock products shipping rules.
“I add the shipping price into the Dropship price so shoppers don’t get confused why they have to pay shipping twice for some products. You can say it’s coming from California or New York, whichever state the vendors are in, and you’re gonna get it shipped for free.”
- Use Dropship to Catch back up – When the orders are piling up and your team needs to catch up on fulfilling orders, Dropship is a great way to allow your team to catch up without affecting your daily sales goal while offering new products .
“Once when we got really behind in shipping, I flew over to a Trendsi set in LA, bought my samples, went live, and went home! This gave my team 2 days of no shipping to get caught up back at home.”
Results & Business Growth
By integrating Dropship into their selling routine, Mindy’s Boutique was able to achieve:
- 10% extra sales boost during months they went live with Dropship items – Mindy’s was able to bring new products and brands quickly that her shoppers loved
- Higher Overall Satisfaction – Shoppers loved Basic Bae and Double Take apparel and fast U.S shipping, while Mindy’s loved the high margins and deep inventory.
- Catch-Up Time: Every time Mindy’s team needs time to catch up on shipping, Dropship was the perfect option to offer new products and sell without worrying about fulfillment.
“It has scaled our business, it’s helped for sure. It also gives me another takeover, so I can just fly to LA, buy the samples, Trendsi will have them pulled, I go live, and I come home!”`
