Savvy online retailers are gaining leads and increasing website traffic with the Facebook pixel. This technology is a tiny line of code that integrates with your website to offer insightful data that can help you make the most of your online business.
The Facebook pixel enables you to gain powerful insights about your customers and their activity on your site. Once your site is equipped with the pixel, you can bring back visitors and create new leads. The pixel provides information like what sites your visitors originate from, the devices they’re using, and details on their specific demographics. Understanding this data allows you to have confidence in your ad spend and gives you valuable knowledge about who your website is serving.
There are two main benefits you can expect after installing the Facebook pixel on your retail website:
1. Reconnect with Previous Visitors
With the ability to track exactly what items potential customers were viewing on your site, you can retarget them with ads if they abandon their cart or delay in purchasing. The pixel will notify you of customers who create a cart, view product pages, and complete a purchase. These insights give shop owners valuable knowledge to use for future purchasing and advertising.
2. Find New Customers
Once you are armed with data about your customers, you can create lookalike audiences to reach potential customers who have similar demographics, interests, and more. Then, you have the ability to utilize customized targeting to find these audiences and track their paths to your site. These advanced tracking features divulge whether new customers arrived via your paid or organic efforts, allowing you to understand where to spend your time and money.
Each of these benefits allows you to spend less time hunting for leads and more time growing your business. By installing the Facebook pixel you can nurture customer relationships, land new leads, optimize your ad spend and ultimately, keep chasing your dream customers.
The Facebook pixel is merely one way Facebook allows you to enhance your business. Unlock your shop’s full potential, by downloading this guide to learn how to get started with social commerce.
