Father’s Day, celebrated on June 18th in 2023, is an excellent opportunity for businesses to engage with customers. With around 76% of U.S. consumers celebrating Father’s Day, with the average consumer spending almost $250 on the occasion, it’s a special day every retailer should celebrate.
In this article, we will list quick tips with marketing and promotion ideas for different product categories to help you achieve live selling success on Father’s Day.
Apparel & Fashion
Design fun and stylish Father’s Day-themed outfits and accessories. Treat your customers to exclusive discounts and awesome bundle deals for matching father-and-child outfits. Don’t forget to show off your products on social media using popular Father’s Day hashtags!
Tips for Hosting Interactive Live Sales:
- Host a Father’s Day fashion show, showcasing your clothing items and accessories.
- Share styling tips and outfit ideas for dads and their children.
- Engage with viewers by asking for their favorite father-child fashion moments.
Arts, Crafts & DIY Projects
Present fun Father’s Day-themed DIY projects for families to enjoy together. Roll out special promotions for personalized or custom-made gifts. Showcase customer testimonials and snaps of their finished projects on your social media channels.
Ideas for Engaging Livestream Sales:
- Host a live craft tutorial or workshop, teaching viewers how to create unique gifts for their fathers.
- Collaborate with a local artist or influencer to showcase your products.
- Encourage viewers to share their completed crafts in the comments section or on their social media profiles.
Sports: Memorabilia & Gear
Serve up limited-time discounts on popular sports gear or apparel. Combine sports-related items into a special Father’s Day package deal. Share heartwarming stories of fathers and children bonding over sports on your social media platforms.
How to Keep Your Live Sales Engaging:
- Host a live sports trivia event, with the chance to win discounts or prizes for correct answers.
- Showcase sports equipment demonstrations, highlighting the benefits and features of your products.
- Engage with viewers by asking them to share their favorite sports memories with their fathers.
Outdoors Activities & Recreation
Highlight outdoor products and experiences, like camping gear or fishing equipment, as the perfect Father’s Day gifts. Offer discounts on or promote outdoor activities such as guided hikes or adventure tours for dads to enjoy with their kids. Share user-generated content like photos and testimonials from dads who’ve had a blast with your products or services.
Ideas for Captivating Live Selling:
- Host an outdoor-themed live event, showcasing your products and providing tips for outdoor activities.
- Collaborate with a local outdoor enthusiast or influencer to demonstrate your products and share their experiences.
- Encourage viewers to share their favorite outdoor adventures with their fathers in the comments section.
Technology Gadgets & Items
Give exclusive Father’s Day deals on popular tech gadgets, like smartwatches or headphones. Offer personalized or custom tech accessories, such as phone cases or laptop sleeves, for unique gift options. Showcase user-generated content like unboxing videos or product reviews to highlight your tech products.
Create Unforgettable Live Shopping Experiences:
- Host a live tech showcase, highlighting the features and benefits of your gadgets and devices or do unboxing and giveaways for your viewers.
- Provide live product demonstrations and tutorials to help viewers understand how to use your tech products and why they make the best Father’s Day gifts.
- Engage with viewers by asking for their fathers’ favorite tech gadgets or experiences they’ve shared with their fathers.
Jewelry & Accessories
Provide limited-time discounts or exclusive bundles on men’s jewelry items like watches, cufflinks, or bracelets. Promote personalized or custom-made jewelry pieces as thoughtful Father’s Day gifts. Feature customer testimonials and photos with your jewelry products on social media platforms.
Create Addictive Live Selling Events:
- Host a live jewelry showcase, displaying your unique pieces and sharing the stories behind their designs.
- Collaborate with a local jeweler or designer to discuss the craftsmanship and quality of your products.
- Encourage viewers to share their favorite memories of giving or receiving jewelry as a Father’s Day gift.
Grilling & BBQ Accessories
Roll out special Father’s Day promotions on grilling equipment, accessories, and BBQ must-haves. Share mouthwatering BBQ recipes and grilling tips on your social media channels. Create a Father’s Day BBQ gift guide featuring your top-selling grilling products.
Sizzling Live Sale Ideas:
- Host a live grilling demonstration, showcasing your BBQ products and sharing expert tips and tricks.
- Collaborate with a local chef or BBQ enthusiast to provide product recommendations and cooking advice.
- Engage with viewers by asking them to share their favorite grilling memories with their fathers.
Using an interactive and revolutionary retail approach like live selling, you can promote your products and strengthen customer loyalty with your audience this Father’s Day. Check out CommentSold to see how it can help you achieve this.
Boost Your Sales With with Fun and Interactive Live Selling Events
Special days are a fantastic opportunity for your business to engage with customers and promote your products through creative live selling events. Be it Father’s Day, Mother’s Day, or Spring Cleaning, by tailoring your marketing and promotion efforts to different events, you can effectively reach a wide audience and capitalize on the increased spending power associated with every special occasion.
Whether you want to sell apparel and crafts, or tech items and jewelry, if it can be sold online, then CommentSold’s live selling platform has the tools and resources necessary to make your live selling events a true success. With features like real-time engagement, easy inventory management, seamless checkout processes, or even dropshipping, your customers will enjoy a unique and interactive shopping experience that will keep them coming back for more. Start planning your Father’s Day live selling event today and unlock the full potential of this retail opportunity.