Comment Selling 101: What is it and why do you need it?

woman asking a question

Social platforms have become an important part of modern marketing for every retailer because they are used so often for advertising, connecting with fans, and customer service.

While social media is transforming the way that consumers perceive brands, it is also making waves in the way people shop with them.

Today, businesses everywhere are using social media channels to sell to fans in new and unique ways. Comment selling is the perfect example of this.

What Is Comment Selling?

Comment selling combines social media and online shopping by letting people buy right from comments on Facebook or Instagram.

Retailers encourage customers to claim items by commenting “sold” on their posts. With just a few keystrokes, customers can add items to their cart and easily purchase them without ever leaving their newsfeed.


See it in action!

Comment selling turns commenters into influencers, creates game-like shopping experiences, and provides authentic, real-time interactions with brands. Discover why this popular method of social commerce is changing the way many do business today.

Peers all looking at their mobile devices

Social Proof Results in Increased Sales

Already, an astonishing 74% of consumers’ buying decisions are influenced by social networks. Needless to say, turning Facebook or Instagram into a full-blown sales channel gives retailers major advantages.

Social media already fosters discussions between peers about products, services, and brands. Shareable posts, branded communities, and user-generated content are already a major contributors to peer-to-peer referrals.

However, comment selling offers an even more compelling way to capture this social proof. When onlookers see others’ comments, they receive an endorsement for your business.  It’s obvious that your products are in demand and that you’re a business worth buying from.

Customer on their mobile device

Shoppable Posts Make Checkout Frictionless

Simply posting pictures or links to outside websites won’t garner much, if any, engagement. To be honest, it’s an all-around boring and complicated experience.

Customers don’t want to be sent off to sift through a sea of menus and pages for the items they want. They want to check out at the height of their excitement, without having to jump through hoops.

Comment selling transforms content into shoppable posts that are easy to purchase from without leaving the newsfeed. It shortens the sales funnel to provide a simple, secure, and frictionless way of shopping.

Woman selling over Facebook Live

Create Exciting Customer Experiences

Consumers are not just buying products, they’re buying experiences. One of the most notable byproducts of comment selling is its entertainment value.

Much like bidding, customers are in competition to claim goods with limited quantities. Every “sold” comment is a receipt of a purchase, limiting your odds of getting the item before it sells out.

FOMO, or fear of missing out, has an especially large role in Facebook Live sales. Live sales are livestream broadcasts where hosts work the crowd and conduct sales. Think of it as a brand’s personal QVC. During live sales, time constraints, exacerbated by limited stock, and real-time competition among fellow shoppers fuel buying frenzy.

Open sign on shop door

Any Size Business Can Benefit

Market leaders are not the only ones that can use this technique. Even small and local businesses can have a chance in the fight against e-commerce giants like Amazon. It’s all in how they use it to their advantage.

Many brick and mortars use comment selling to expand their brand reach while also offering convenience to local customers on social media. Buy Online Pick Up In Store options offer them the ability to participate in social sales without having to choose shipping.

Comment selling works for constantly growing businesses

A Scalable Social Media Selling Solution

You may be wondering how comments are converted to sales. Automation makes it possible to use this revolutionary way of selling in a sustainable, scalable way. In fact, it eliminates many of the time-consuming tasks that pose a threat to your growing business.

Behind the scenes, software can automatically invoice customers after they comment, assist with inventory management, and streamline order fulfillment. CommentSold is an all-in-one e-commerce solution designed with these tasks in mind.

CommentSold will replace hours of manual work and leave time for you to continue building authentic and intimate connections with your audience, cultivating more loyalty, more engagement, and more credibility as a trustworthy brand.

The Takeaway

Comment selling possesses an undeniable appeal with its power to drive peer-to-peer marketing, cultivate brand loyalty, and attract new customers quickly and effortlessly. Businesses of all sizes can use comment selling to bolster sales and drive customer engagement.

It’s easy to understand why this unique selling method is quickly on the rise. There’s nothing quite like it.

Like to learn more?  Read and learn the Differences between Live Selling and Social Selling.


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CommentSold provides the technology retailers need to operate and grow their businesses. Our platform simplifies inventory and order management, payments, and fulfillment for business owners, and enables live and social selling on social media, mobile apps, and websites.


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