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The Future of Livestream Shopping: What To Expect in the Next 5 Years

6 min read

Fall 2023 is upon us and we are standing in the midst of a retail revolution! The past few years have brought about many changes in the way that we live, consume, and interact. This transformative journey has brought us to an exciting destination: livestream shopping. The future of shopping is becoming thrillingly interactive. Blending real-time interaction, entertainment, and commerce–livestream shopping has captured the attention of brands, marketers, micro-businesses, tech enthusiasts, and influencers alike.

The potential of livestream commerce to drive purchases through social media is undeniable. A striking 28% of shoppers revealed that the availability of more livestream commerce options would motivate them to make purchases through social platforms. This underscores the trend’s role in transforming social media into a shopping destination. Let’s take a look at the future of livestream shopping and Selling.

Livestream Shopping: A Force to Be Reckoned With

In the next five years, livestream shopping is anticipated to become the backbone of online retail. The reasons behind its growth are crystal clear: real-time interaction, elevated customer experiences, and, most importantly, increased conversion rates of up to 10x the e-commerce average. This isn’t a fleeting trend, it’s the future of shopping. Gen Z and Millennials are the main factors driving this growth.

They’re drawn to the immediacy of livestream shopping. It’s a platform where questions get answered on the spot, decisions are informed, and purchases are seamless. The blend of shopping and socializing is tailored to the preferences of the digital age. This is where video commerce powerhouses like Videeo for Shopify come in. With this product, which is the only live selling app available on Shopify, businesses can easily transform their existing storefront into a fully digital commerce experience by creating shoppable videos. 

Live Selling and Shopping for Businesses

For businesses, livestream shopping introduces an exciting avenue for brand exposure and customer engagement. It’s an opportunity to showcase products organically while directly connecting with the audience. The result? Elevated site traffic, enhanced revenue, and a more competitive brand identity. The future promises a more interactive, engaging, and lucrative online shopping landscape. By 2026, live shopping is likely to account for 20% of all e-commerce sales. Get ready, because the era of livestream shopping is here.

Decoding Livestream Shopping

Livestream shopping, also known as live selling or video commerce, is the practice of selling products in real-time through live video streams. It allows consumers to engage directly with hosts or influencers, asking questions, and making purchases, from anywhere. During these sessions, hosts spotlight products, showcasing their features and benefits. Viewers participate in live chats, ask questions, and even connect with fellow shoppers. The result is an immersive experience that simulates the excitement of in-store shopping.

The Surge of Interactive Shopping Experiences

In the coming years, livestream shopping will move beyond the confines of a screen, ushering in a new era of interactive shopping experiences. Brands will leverage augmented reality (AR) and virtual reality (VR) technologies to allow customers to better experience products, visualize overall looks, and get an immersive feel of the items before making a purchase. This level of engagement will significantly boost customer confidence and reduce purchase hesitation.

Brands can replicate physical store layouts, allowing shoppers to virtually navigate aisles, browse products, and make purchases using VR headsets. This approach will cater to consumers seeking convenience and accessibility. With livestream shopping, shops can host virtual events, product launches, and behind-the-scenes tours that customers can attend from anywhere. This will enhance brand loyalty and provide a sense of community, even for online shoppers.

AR and VR Technology Integration

AR and VR technologies will seamlessly integrate with existing e-commerce platforms, enhancing the online shopping experience. Customers can explore products in-depth using AR while making purchases through familiar e-commerce interfaces, creating a more intuitive shopping journey. Brands will leverage AR and VR for innovative advertising campaigns as well. Interactive AR ads, for instance, can allow users to visualize products in their own surroundings, making ads more engaging and effective. 

AR and VR are set to grow exponentially in the retail market, fundamentally altering how consumers shop and engage with brands. From in-store enhancements to virtual shopping environments, these technologies promise to create more immersive, personalized, and interesting digital shopping experiences–ultimately reshaping the future of retail.

Livestream Shopping and AR: The Future 

The convergence of livestream shopping and augmented reality (AR) holds enormous potential. Imagine trying on virtual products through AR while watching a livestream, providing an immersive and true-to-life experience.

In essence, livestream shopping is carving a dynamic niche in the retail ecosystem, promising to reshape how we discover, engage with, and purchase products.

Reshaping E-commerce: A Global Perspective

The phenomenon of livestream shopping originated in China back in 2016 when Alibaba introduced it during Single’s Day. Fast forward, and it has transformed the Chinese e-commerce landscape, becoming a pivotal force in reshaping the consumer shopping experience. China’s e-commerce landscape is unique due to its mobile-centric shopping culture. Platforms like WeChat blend social media, livestreaming, chat, and commerce seamlessly. This mobile-first behavior laid the foundation for livestream shopping’s success.

China’s live-commerce market has been witnessing exponential growth. It went from $16 billion in 2018 to $483 billion in 2022, grossly surpassing expert predictions of the Chinese live-commerce market hitting $300 billion in 2023. Livestream shopping’s influence isn’t confined to fashion and beauty—it’s a universal phenomenon. The trend has extended its grasp into diverse areas such as electronics, home appliances, and even automobiles.

This diversification underscores livestream shopping’s adaptability and scalability. As the market continues its upward trajectory, expect technological advancements to enhance the livestream shopping experience. Virtual reality (VR) and augmented reality (AR) are set to enter the scene, heightening immersion. Meanwhile, logistical improvements will ensure efficient order fulfillment, nurturing customer satisfaction.

Livestream Shopping’s Surge in the U.S.

Livestream shopping isn’t just diversifying channels for brands—it’s revolutionizing the retail landscape by combining live video with e-commerce functionalities. The result is a new era of shopping that’s more interactive, more engaging, and fundamentally different from conventional methods. Live selling has grown by 76% since the start of COVID. In fact, U.S. social commerce itself is projected to reach $145.2 billion U.S. dollars by 2028.

Brands Embrace the Revolution

More and more brands like Sephora, Clinique, Clarins, and Tommy Hilfiger have recognized the potential of engaging with consumers and have increased their budgets for live selling opportunities. New generations of shoppers, like Gen Z and Millennials, crave very dynamic, interactive experiences, which makes livestream shopping and selling an ideal way for brands to connect.

Livestream Shopping’s Future: A Retail Revolution

The future of livestream shopping is ripe with potential. Its potential to drive sales and enhance the shopping journey makes it an avenue retailers can’t ignore. Livestream shopping isn’t just about transactions; it’s about enhancing the overall shopping experience. A reported 66% of global consumers wish retailers would be more digitally innovative.

The future of livestream shopping is full of potential. Tech giants and brands are joining forces, indicating a promising market. Livestream shopping events bring together real-time information, interactive elements, and entertainment to create an enjoyable experience for both consumers and brands.

But it’s not just about the present, it’s about transforming the future. Livestream shopping offers an experience that marries entertainment with engagement. It’s a dynamic, immersive journey headed to reshape the retail landscape. Get ready to see livestream shopping become a fundamental part of the retail story.


As we sum up our exploration of livestream shopping, one fact is crystal clear: this trend is not just a glimpse of the future, it is the future. The fusion of real-time engagement, authentic interactions, and seamless shopping experiences struck a chord with the digital-savvy generation. This isn’t a mere trend that will fade away; it’s a transformative shift that’s poised to alter the trajectory of e-commerce. As Gen Z and Millennials embrace the immediacy and engagement offered by livestream shopping, businesses, tech giants, and brands are responding in kind. 

The surge of interactive shopping experiences, embodied by the growth of livestream shopping, marks a transformative shift in how consumers and brands connect. The dynamic combination of real-time engagement, entertainment, and retail therapy has unleashed a trend with boundless potential. As we look ahead, the future of livestream shopping shines bright, presenting a captivating blend of innovation, personalization, and global accessibility that will continue to captivate audiences and reshape the retail landscape for years to come.

CommentSold is the premiere destination for live selling. Read our blog to learn more about e-commerce, livestream shopping, and the future of online retail.  

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