No one has to tell you how to sell home décor products in a real brick and mortar store, but do you know how to sell home décor products online?
Now more than ever, people are craving the things that make a house a home. In fact, home goods, specifically furnishings, saw a 30% increase in sales as more consumers are shopping from home.
What’s more, the home décor niche makes up only a small segment of the furniture industry that’s literally worth billions of dollars – and it’s predicted to grow another 10.3% by 2025!
You can get a slice of the pie by selling home décor to millions of potential buyers that visit Facebook and Instagram every day. The best part? Selling home décor on social media is easier than you think!
1. Build your online brand awareness
First thing’s first. To successfully build an online brand awareness for your home decor line, you have to have a consistent presence on social media, a custom, branded e-commerce website and your own branded mobile app (check out CommentSold right now, you can thank us later).
Just knowing where to sell home décor online—on your social channels—can make all the difference. In fact, 60% of social marketers say increasing brand awareness is their number one goal for social media. Don’t take shortcuts—your business is much too important for that.
2. Create a strong social presence
According to the Sprout Social Index, an incredible 89% of consumers say they will buy from a brand they follow on social media and 84% will actually choose that brand over a competitor. So, having a presence on social media and selling there—where your customers are—makes perfect sense.
From furniture for your living room to wall artwork for your work from home space, throw pillows, signs & frames, sofa throws, curtains, rugs, lamps, tablecloths and the like are all worthy of selling on your social channels. If your products are skewed toward the 74 million members of Generation Z (between the ages of 5-25) a whopping 73% of them say Instagram is where they plan to spend more time going forward.
3. Use quality video and photos
Presentation really is everything, and your shoppers want to know that you’re a design pro. 49% of shoppers will quickly unfollow a great home décor brand if the products or customer service look to be of poor quality.
Imagine shopping for a lamp and seeing a haphazard photo of an unplugged lamp sitting on a cluttered shelf. Now, imagine that same lamp resting on a sofa table with a few smart books basking in a warm glow emanating from the light that’s been switched on. Which would you rather buy? Uh huh.
4. Get creative with engagement tactics
Not surprisingly, 61% of shoppers say that brands that are best in class on social know how to engage their audience. What are you doing to engage your Facebook and Instagram followers? Creating live, virtual sales events, often known as live sales, is one of the surest ways to win followers and brand devotees.
5. Increase visibility and shares
Yep, 45% of shoppers rely on suggestions in their feed and/or use discovery tools to find new accounts. (For Generation Z, they find new brands by looking to the influencers they already like and follow. Generation X, ages 40-55, look to friends and family for recommendations.) So, go out there and use those hashtags. Make suggestions. Ask for shares! Be ‘Liked.’
6. Add variety to the feed
Be like Goldilocks. What does that mean? It means that you need to determine how much posting is the right amount of posting. Not too much. Not too little. Sadly, 24% of shoppers will unfollow brands that are what we affectionately call “over-posters.”
Develop a cadence for the types of content you post and vary the types of products you feature. Show the breadth of your home décor offerings by not featuring one rug after another; instead, feature a lamp, then a pillow, then a throw … you get the picture.
Plus, it’s simple to keep it interesting with a variety of content. With the ability to upload pre-recorded video clips, photo posts, and live video, there’s no bounds to your creativity.
Now that you know how to sell home décor online, the ins and outs, the tried and true tips, get going! Social selling is easy, and there’s no reason you shouldn’t be doing it too.
In case you have any doubt, consider this: Gifts & Decorative Accessories determined that more than half (57%) of consumers buy home décor at least quarterly, and 25% at least monthly. Customers are on the web looking for you. Get visible. Get social!