With over 85% of consumers preferring to purchase via video content, live shopping has become essential for Shopify businesses. In today’s fast-paced digital world, live selling, or live shopping, is one of the best ways to keep up with consumer demands while converting more than traditional e-commerce.
With the U.S. live selling market projected to reach $57 billion by 2025, there’s no better time to harness the power of live selling on your Shopify store. This comprehensive guide will walk you through the steps to get started and maximize your business potential with Videeo for Shopify.
Here are 10 proven strategies that can help you 2x your Shopify sales:
10 Shopify Live Selling Strategies
- Start Live Selling With Videeo
- SEO Practices To Drive Organic Traffic
- Email Marketing Campaigns To Engage and Retain Customers
- Free Shipping To Compel Purchases
- Influencer Marketing To Expand Reach
- Upselling and Cross-Selling Tactics To Increase Order Value
- A/B Testing for Continuous Optimization
- Use Trust Signals To Enhance Credibility
- Focus on Customer Retention To Drive Repeat Sales
- Reduce Checkout Friction
1. Start Live Selling With Videeo
Elevate your Shopify store beyond a mere product showcase to a lively community of passionate followers and drive a substantial increase in your Shopify sales by installing Videeo’s live selling technology into your Shopify platform:
- Quick Setup: Live stream on your Shopify site, Facebook, Instagram, and Mobile App in just 5 minutes.
- Product Customization: Pre-select featured products and collections or add them on the fly for live shows.
- Engage and Convert: Monitor all your chats on one screen, build lasting customer bonds, and convert viewers to loyal buyers.
- Instant Purchases: Viewers can buy directly during your live streams via the Shopify Cart.
- Guest Hosts: Allow VIP takeovers from anywhere while you retain all control.
- Replay Library: Videeo automatically records shows so you can sell 24/7, even when you’re not live.
- Dedicated Support: Email and chat support with expert growth managers for top-tier customers, providing tips for business acceleration.
- A Smartphone with at least a 12MP front camera and the latest OS updates.
- An LED Ring Light for even lighting and reduced shadows for better product and model showcasing.
- A Laptop to moderate and manage live streams and viewer interactions.
- A Stable Internet connection so your viewers don’t get frustrated with laggy video.
Once you’re live with Videeo, doubling your Shopify live sales is all about understanding and using the right strategies. Live selling’s true potential shines when you use strategic SEO, email marketing, influencer collaborations, upselling, cross-selling, A/B testing, trust signals, loyalty programs, and seamless checkout experiences for your buyers.
2. SEO Practices To Drive Organic Traffic
Utilizing Search Engine Optimization (SEO) practices is crucial to your Shopify success.
As a Shopify store owner, you might be asking some common SEO questions:
- How do I improve image quality on Shopify?
- How do I improve my product page on Shopify?
- How do I optimize my Shopify for SEO?
Optimizing your Shopify store for SEO requires fixing issues in your theme, using user-friendly navigation, writing unique product descriptions, optimizing images, and improving the customer experience.
Structured data provides key information about your products to search engines. Consider adding structured data for review stars, product information in Google Image Search, and shipping details.
3. Email Marketing Campaigns To Engage and Retain Customers
Email marketing remains a powerful tool for engaging customers and driving customers to your Shopify live sales. The average email marketing ROI in e-commerce is 3,800%, yielding $38 for every $1 invested.
Create compelling email campaigns to inform your audience about upcoming live selling events, promotions, and product launches. Utilize segmentation to deliver personalized email newsletters or implement abandoned cart email sequences.
You can use a variety of email campaigns to boost your Shopify live sales:
- Welcome Email with a discount to engage new customers.
- Referral Email to encourage customers to refer friends for mutual discounts.
- Cart Abandonment Email to remind customers of items left in their carts.
- Order Confirmation Email to upsell items or request reviews.
- Win-back Email to reactivate inactive customers with personalized offers.
- Survey Email to encourage feedback with incentives like gift cards or discounts.
4. Free Shipping To Compel Purchases
Free shipping and user-friendly return policies are proven tactics to drive buyers, giving an additional incentive to viewers to purchase from your Shopify live sales.
Free shipping and live selling make a powerful combination. Livestream viewers often buy multiple items, and offering free shipping after their initial purchase can incentivize them to shop more, creating a sense of urgency and value from the good deal they’re getting by buying more than once from your live stream.
You can also offer free shipping via newsletter codes or hide special discount codes in your social media posts to create a treasure hunt. This will drive engagement and get your brand name out there while keeping your shoppers happy.
Highlight the limited-time nature of free shipping to create a sense of urgency and drive impulse purchases. Tying free shipping to your newsletter is a great way to create FOMO (Fear Of Missing Out) and get more people to sign up and buy from you.
5. Influencer Marketing To Expand Reach
Collaborate with influencers who align with your brand to co-host or promote your live selling events. Influencers can turbocharge Shopify live retail sales by combining live selling and content creation.
Content creators come with a loyal audience, boosting brand following and trust. They shorten the customer journey, rapidly converting interested viewers into loyal buyers. Influencer marketing is an excellent way to make real-time connections and bridge the creator-consumer gap. Plus, influencers can help you tap into niche markets effectively, catering to specific demographics.
6. Upselling and Cross-Selling Tactics To Increase Order Value
Suggest complementary products or exclusive bundles to your live viewers to encourage them to purchase additional items, which can double your order value. This strategy aims to maximize each customer’s transaction value, ultimately boosting your Shopify store’s live sales.
7. A/B Testing for Continuous Optimization
Don’t underestimate the power of A/B testing. Experiment with different elements of your live selling strategy, such as video format, presentation style, and call-to-action placement, to determine what catches your audience’s attention and boosts your live show’s sales.
Analyze the results to refine your approach continually to keep on top of trends and changing customer needs.
8. Use Trust Signals To Enhance Credibility
Build trust with your audience by incorporating trust signals in your live sale overlay and website. Display product information, units sold, number of products left, security badges, customer testimonials, and industry certifications to reassure customers about the safety and reliability of their purchases.
Consider including the following:
- User-Uploaded Product Images: User-generated content builds confidence like nothing else.
- Live Customer Testimonials: Invite happy customers directly to your live to give recommendations and reviews of products they like, prompting viewers to buy more products.
- Display Contextual Details: Provide information like the reviewers’ location and age/name
- Show Number of Products Sold: Highlight the popularity of products by listing how many were sold in the last 24 hours, for example.
- Display Expert Reviews: Showcase support and reviews from experts to build credibility.
- Mark Best Products as “Popular Choice”: Identify top-selling items and showcase them for easy visibility to create FOMO (Fear Of Missing Out)
9. Focus on Customer Retention To Drive Repeat Sales
While acquiring new customers is essential, remember the value of existing ones. Prioritize customer retention through personalized experiences, exceptional customer service, tailored recommendations, and the use of loyalty programs.
Video for Shopify takes customer retention to another level by allowing retailers to invite their VIP shoppers directly to your Shopify live sale! You can even host VIP-only lives where you sell special products that you don’t normally sell. This can create further exclusivity, putting your prime customers in the spotlight. This will make your high-paying customers feel special while creating FOMO for the rest of your followers, which can prompt them to buy more to gain access to exclusive sales or VIP show invites.
Always consider the customer’s perspective. Use tactics like displaying related product suggestions before or after payment to improve the user experience. Utilize apps for product suggestions to enhance the customer journey. Offer exclusive discounts, early access to live events, and loyalty points for repeat purchases via customer loyalty programs.
10. Reduce Checkout Friction
In live selling, the magic happens when you create a frictionless checkout process.
Since Videeo for Shopify syncs directly with your Shopify checkout, all your live sale customers can be instantly checked out in the way they are used to. This ease of checkout and the engagement and transparency that live streaming builds, help transform your customers into loyal brand advocates by taking them through the entire customer journey without leaving your live sale.
Streamline the checkout process to minimize cart abandonment. Consider these strategies:
- Minimize Unnecessary Information: Only request essential information during checkout.
- Guest Checkout: You can also give customers a login-less checkout experience.
- Provide Express Checkout: Offer express checkout options for returning customers.
- Optimize for Mobile: Ensure a smooth mobile checkout experience.
Take Your Shopify Sales to New Heights
Live selling with tools like Videeo for Shopify offers retailers a fantastic opportunity to double their sales. From SEO practices and email marketing to influencer collaborations and customer loyalty programs, there’s a wealth of tactics at your disposal that can help you achieve that goal with live selling.
Remember the importance of trust signals, optimizing your checkout process, and focusing on customer retention. These elements contribute to building a loyal customer base that can drive repeat sales and long-term success.
Incorporate these tips and strategies into your live selling journey with Videeo for Shopify, and watch your business flourish. Live selling isn’t just a trend; it’s a dynamic new way to connect with your audience and boost your sales. Start today and see how you can 2X your business on Shopify.